BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	35 857	-4.5%	13.0%	-0.1	45 495 022	-4.7%	19.1%	-0.1	-3.5%
MoM	150 504	2.2%	13.2%	-1.3	195 468 955	1.4%	19.3%	-2.4	15.1%
YTD	1 678 018	-19.0%	10.2%	0	2 148 471 770	1.1%	14.4%	1.3	-19.2%
MAT	2 052 787	-19.6%	10.0%	0.1	2 591 114 065	1.4%	14.2%	1.5	-20.2%
KAPSIKAM
WoW	15 291	-4.9%	2.6%	-0.1	12 910 644	-4.8%	4.1%	-0.1	-2.9%
MoM	59 046	16.3%	2.4%	0.3	49 696 702	14.2%	3.8%	0.5	0.0%
YTD	575 013	-14.9%	2.3%	-0.2	490 405 093	6.1%	3.7%	0	-5.6%
MAT	723 125	-16.8%	2.3%	-0.3	606 832 851	6.1%	3.8%	0	-6.9%
VIPROSAL
WoW	9 636	-1.4%	1.6%	0	7 879 224	-0.1%	2.4%	0.1	-2.7%
MoM	38 693	12.6%	1.5%	0.2	31 190 170	11.7%	2.3%	0.2	0.6%
YTD	383 280	-28.0%	1.4%	-0.4	309 064 024	-8.3%	2.2%	-0.3	-6.1%
MAT	473 873	-30.9%	1.5%	-0.5	377 203 295	-8.1%	2.3%	-0.3	-7.3%
SULFARGIN
WoW	1 721	-11.6%	0.4%	0	1 536 769	-7.4%	0.8%	0	-3.6%
MoM	6 872	-2.0%	0.4%	0	6 146 275	-2.6%	0.8%	0.1	-13.4%
YTD	62 491	-11.1%	0.3%	-0.1	59 389 176	0.8%	0.7%	-0.1	7.8%
MAT	73 891	-18.7%	0.3%	-0.1	69 570 927	-3.7%	0.7%	-0.1	6.3%
APILAC
WoW	494	20.5%	25.6%	2.7	310 698	13.5%	46.6%	0.9	7.6%
MoM	2 537	-29.6%	27.8%	-5.1	1 684 221	-18.3%	56.5%	-7.5	-16.8%
YTD	31 608	-38.4%	27.4%	-6	24 631 972	-31.1%	67.0%	-6.8	-24.9%
MAT	39 038	-37.6%	27.0%	-6.4	30 646 373	-28.0%	67.3%	-6.3	-22.7%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	1 678 018	-19.0%	10.2%	0	2 148 471 770	1.1%	14.4%	1.3	-19.2%
KAPSIKAM	575 013	-14.9%	2.3%	-0.2	490 405 093	6.1%	3.7%	0	-5.6%
VIPROSAL	383 280	-28.0%	1.4%	-0.4	309 064 024	-8.3%	2.2%	-0.3	-6.1%
SULFARGIN	62 491	-11.1%	0.3%	-0.1	59 389 176	0.8%	0.7%	-0.1	7.8%
APILAC	31 608	-38.4%	27.4%	-6	24 631 972	-31.1%	67.0%	-6.8	-24.9%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	2 052 787	-19.6%	10.0%	0.1	2 591 114 065	1.4%	14.2%	1.5	-20.2%
KAPSIKAM	723 125	-16.8%	2.3%	-0.3	606 832 851	6.1%	3.8%	0	-6.9%
VIPROSAL	473 873	-30.9%	1.5%	-0.5	377 203 295	-8.1%	2.3%	-0.3	-7.3%
SULFARGIN	73 891	-18.7%	0.3%	-0.1	69 570 927	-3.7%	0.7%	-0.1	6.3%
APILAC	39 038	-37.6%	27.0%	-6.4	30 646 373	-28.0%	67.3%	-6.3	-22.7%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	35 857	-4.5%	13.0%	-0.1	45 495 022	-4.7%	19.1%	-0.1	-3.5%
KAPSIKAM	15 291	-4.9%	2.6%	-0.1	12 910 644	-4.8%	4.1%	-0.1	-2.9%
VIPROSAL	9 636	-1.4%	1.6%	0	7 879 224	-0.1%	2.4%	0.1	-2.7%
SULFARGIN	1 721	-11.6%	0.4%	0	1 536 769	-7.4%	0.8%	0	-3.6%
APILAC	494	20.5%	25.6%	2.7	310 698	13.5%	46.6%	0.9	7.6%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	150 504	2.2%	13.2%	-1.3	195 468 955	1.4%	19.3%	-2.4	15.1%
KAPSIKAM	59 046	16.3%	2.4%	0.3	49 696 702	14.2%	3.8%	0.5	0.0%
VIPROSAL	38 693	12.6%	1.5%	0.2	31 190 170	11.7%	2.3%	0.2	0.6%
SULFARGIN	6 872	-2.0%	0.4%	0	6 146 275	-2.6%	0.8%	0.1	-13.4%
APILAC	2 537	-29.6%	27.8%	-5.1	1 684 221	-18.3%	56.5%	-7.5	-16.8%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца